Language: Multiple languages
12.1994
Öffentlichkeitsarbeit von Bundesrat und Verwaltung. Bericht der interdepartementalen Arbeitsgruppe Öffentlichkeitsarbeit (AGÖ) an den Bundesrat
Report (R)
Die interdepartementale Arbeitsgruppe Öffentlichkeitsarbeit (AGÖ) schlägt vor, PR als strategisches Führungsinstrument stärker zu verankern und eine zentrale Beratungsstelle bei der Bundeskanzlei einzurichten, um die Koordination zu verbessern. Die Aus- und Weiterbildung der PR-Verantwortlichen soll intensiviert und das Kostenbewusstsein erhöht werden. Zudem sollen PR-Kampagnen besser geplant werden, um die Kommunikation der Behörden effizienter und kohärenter zu gestalten.
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Federal Council and Federal Chancellery

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General Agreement on Tariffs and TradeInterdepartmental public relations working groupFederal Supreme Court of SwitzerlandFederal ChancelleryFederal Chancellery/Federal Central Office for Printed Matter and MaterialFederal Chancellery/Information Service and Central Language Services/Press and Information Service/Consultancy Public Relations for the Federal AdministrationFederal Chancellery/Information Service and Central Editorial and Translation Service/Information ServiceFederal Chancellery/Administrative control of the Federal CouncilSwiss Federal CouncilFederal AssemblyFederal Assembly/Finance DelegationFDHA/Federal Office of Public HealthFDHA/Federal Office of CultureFDHA/Federal Statistical OfficeFDF/Federal Office of Information Technology and TelecommunicationFDF/Federal Finance AdministrationFDF/Federal Personnel OfficeFederal Department of Home AffairsFederal Department of Defence, Civil Protection and SportSwiss Federal Institute of Intellectual PropertyFederal Department of Justice and PoliceEuropean Economic AreaIntegration Office FDFA-FDEALocarno International Film FestivalConference of the Confederation's Information ServicesNational Council/Control CommitteeNational Council/Political Institutions CommitteePhilip MorrisSAWI Academy for Marketing and Communication SASwiss ArmySwiss Federal RailwaysSwiss National MuseumCouncil of StatesUniversity of St. GallenUN/United Nations Conference on Environment and DevelopmentWorld Trade Organization

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