Language: Multiple languages
1996
Roche . A Company History 1896- 1996 / Hans Conrad Peyer / 1996; English ISBN 3-907770-59-5
1996; French ISBN 3-907770-67-6 (2nd edition); 1996; German ISBN 3-907770-68-4 (3rd edition); 1996; Spanish ISBN 3-907770-60-9
1996; French ISBN 3-907770-67-6 (2nd edition); 1996; German ISBN 3-907770-68-4 (3rd edition); 1996; Spanish ISBN 3-907770-60-9
Bibliographical reference (Bib)
http://www.roche.com/home/company/com_publi/com_publi_edit.htm: In this book, the distinguished economic historian Hans Conrad Peyer takes an illuminating outsider's look at the first 100 years of Roche history. The company's founder, Fritz Hoffmann-La Roche, was a bold and energetic businessman who firmly believed in the future of branded pharmaceuticals. He was one of the first to recognise that developing and manufacturing pharmaceuticals on an industrial scale would open the way for tremendous advances in the battle against disease. The story of how Hoffmann's company, founded in 1896, grew into the innovative, global healthcare group that Roche is today is an eventful one, marked by scientific and commercial successes and by crises and setbacks. Separate sections are devoted to the Hoffmann years and to the tenures of Emil C. Barell, Albert Caflisch, Adolf W. Jann and Fritz Gerber, the four outstanding figures who followed Hoffmann as chairman in the period up to 1996. The book closes with a summary appraisal of Roche's first century and an informative appendix.
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